Marketing & Media From Start-Up to Scale
The right knowledge...at the right time
With close to 20 years of DTC and ecommerce success - most recently growing ButcherBox from $50 million to $500 million, I know the right strategies to use and pitfalls to avoid. Unlike most agencies, I don't want to be on your payroll forever. If I do my job right, you won't need me anymore - your team will learn everything they need. I'll even help build the team out and hire the right agencies needed to scale and sustain growth.
Serious growth for DTC companies without the headaches
We help B2C marketing teams with growth strategy, media buying, and team building. We are the bridge from product-market fit to scaling revenue.
Our specialties
Growth Strategy
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Paid advertising: search, social, television, affiliates, influencers, radio, podcast, direct mail
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Conversion rate optimization
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Lead generation and nurturing
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Referral and word of mouth
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Creative strategy and testing
Retention & Lifetime Value
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Analysis of customer experience friction points
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Email flows: onboarding, nurturing, churn prevention
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Cross-selling and upselling
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Cancel flow optimization
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Re-activation campaigns
Analytics
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Revenue modeling
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Daily optimization reporting
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Cohort lifetime value modeling and analysis
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Channel attribution analysis
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Platform and tool selection and implementation
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Mentoring/advising marketing and leadership teams
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Hiring strategy and candidate vetting
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Agency vetting, selection, contract negotiation, and ongoing management
Teams & Agencies
Work with us
Depending on specific needs and stage of company, there are multiple ways to work with us:
Fractional CMO
We become a trusted part of your team - sitting in on weekly meetings and spending several hours a week working with the marketing team. We help drive marketing strategy, set goals and targets, put plans in motion, and oversee results. Eventually the existing marketing team takes everything over or we help hire a marketing leader. Payment: monthly retainer fee.
Part-Time Advisor
We advise and mentor the marketing team with a set number of hours per month. We are not fully embedded but provide frequent strategic advice and mentorship in the areas of growth, retention, and analytics. We also help vet out and make introductions to agencies and consultants when appropriate. Payment: hourly rate and/or equity considerations.
Performance Basis
Perfect for expansion into new paid channels. We conduct a search process to find the right agency or consultant, negotiate contracts, and provide ongoing management and oversight. For example, we'll find the right podcast agency and manage them to deliver results until the marketing team is trained and ready. Payment: % of spend on a monthly basis.
Brand Experience
